Stay together at
Stay together at
Stay together at

Nellie

Nellie

GROUP HOTELS

GROUP HOTELS

European Lifestyle Hotel Platform

Over the coming months, we’ll be shaping and bringing the Nellie concept to life. Stay connected and don’t miss a single step of our journey.

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A fully
integrated
hospitality
platform
A fully
integrated
hospitality
platform

We built Nellie for one simple reason: there’s no lifestyle brand out there fully focused on groups. We believe that group travellers deserve a comfortable, seamless and elegant place to stay.

Nellie connects brand, real estate, and operations, powered by a flexible mix of owner-operator and management models in Europe’s most important gateway cities.

The
Product

Travel & stay
effortlessly
Travel & stay
effortlessly

Nellie is a refined group hotel brand that blends Scandinavian simplicity with elegance and comfort. Born from the idea of creating an affordable, effortless place for groups to stay. Whether traveling for a concert, running a marathon, attending an important business fair, or simply making memories together. Nellie turns group travel into something easy, warm, and beautifully designed.

Rooms designed
for groups
Rooms designed
for groups

The rooms are thoughtfully designed and perfectly equipped to support your group in the best possible way, multi-bed Family & Friends rooms, from single to 8 person rooms, that feel calm, open, and uncluttered.

Shared spaces
to gather &
unwind
Shared spaces
to gather &
unwind
Shared spaces to gather & unwind

Inviting soft seatings, dining areas and work spots, together with an elegant, vibrant, multifunctional lobby, create spaces to relax, share a drink, work, or enjoy dinner with your group. Each Nellie hotel carries its own considered design approach, offering a sense of ease and space to breathe, ensuring that quality travel is welcoming and accessible without compromise.

For who want to stay together
For who want to stay together
For who
want to stay together

Nellie caters to a diverse range of target audiences; friend groups, young business travellers, event travellers, and travelling families. A mix of private and business travellers.

Development

Interested in working together? Below you will find more information on our development specifications and target cities. Get in contact with us via mail:

info@nelliehotels.com

info@nelliehotels.com

What are we
looking for?
What are we
looking for?

Property Criteria

• Outdated office to convert* 4.500 - 12.000 sqm GFA • Hotels to be repositioned > 150 rooms • New build projects *with suitable zoning or very limited zoning risk

Location Criteria

We target high-potential urban locations that balance accessibility with value. By focusing on emerging districts and major transport hubs, we ensure our groups are always within minutes of the action, while securing long-term asset appreciation in Europe’s most dynamic gateway cities.

 • City center locations • Fringes of core city centre • Secondary locations in main gateway cities • Urban regeneration or upcoming trendy areas • Vicinity of urban amenities is a plus, not a must • Next to metro or tram stop (walking distance to strong transport hub) • Max. 15 minutes from city centres or main group demand drivers (music venues, conference and stadium) • Safe direct surrounding area and neighbourhood • Suitable to create an attractive lobby experience, preferrably at ground floor

Deal Types

Nellie Hotels is an owner-operator with strong preference to invest in the real estate (besides operating the hotels). We prefer working with local development partners to support the project execution. When needed we do have local development infrastructure in place in all our target cities. Nellie Hotels will be able to consider multiple deal structures of which: • Asset deals are preferred, although share deals would be considered • Freehold or long-term lease hold (>100years) • Turnkey or forward sale • Joint venture (majority stake for Nellie) • Development risk is acceptable without zoning risk • Hotel Management Agreement

Property Criteria

• Outdated office to convert* 4.500 - 12.000 sqm GFA • Hotels to be repositioned > 150 rooms • New build projects *with suitable zoning or very limited zoning risk

Location Criteria

We target high-potential urban locations that balance accessibility with value. By focusing on emerging districts and major transport hubs, we ensure our groups are always within minutes of the action, while securing long-term asset appreciation in Europe’s most dynamic gateway cities.

 • City center locations • Fringes of core city centre • Secondary locations in main gateway cities • Urban regeneration or upcoming trendy areas • Vicinity of urban amenities is a plus, not a must • Next to metro or tram stop (walking distance to strong transport hub) • Max. 15 minutes from city centres or main group demand drivers (music venues, conference and stadium) • Safe direct surrounding area and neighbourhood • Suitable to create an attractive lobby experience, preferrably at ground floor

Deal Types

Nellie Hotels is an owner-operator with strong preference to invest in the real estate (besides operating the hotels). We prefer working with local development partners to support the project execution. When needed we do have local development infrastructure in place in all our target cities. Nellie Hotels will be able to consider multiple deal structures of which: • Asset deals are preferred, although share deals would be considered • Freehold or long-term lease hold (>100years) • Turnkey or forward sale • Joint venture (majority stake for Nellie) • Development risk is acceptable without zoning risk • Hotel Management Agreement

Target Cities

London

Paris

Amsterdam

Rome

Copenhagen

Madrid

Berlin

Dublin

Lisbon

Munich

Stockholm

Vienna

Barcelona

Target Cities

London

Paris

Amsterdam

Rome

Copenhagen

Madrid

Barcelona

Berlin

Dublin

Lisbon

Munich

Stockholm

Vienna

Amsterdam

Paris

London

Rome

Copenhagen

Barcalona

Madrid

Lisbon

Milan

Munich

Vienna

Berlin

Stockholm

Dublin

Target Cities

London

Paris

Amsterdam

Rome

Copenhagen

Madrid

Barcelona

Berlin

Dublin

Lisbon

Munich

Stockholm

Vienna

Amsterdam

Paris

London

Rome

Copenhagen

Barcalona

Madrid

Lisbon

Milan

Munich

Vienna

Berlin

Stockholm

Dublin

What are we
looking
for?

Property Criteria

• Outdated office to convert* 4.500 - 12.000 sqm GFA • Hotels to be repositioned > 150 rooms • New build projects *with suitable zoning or very limited zoning risk

Location Criteria

We target high-potential urban locations that balance accessibility with value. By focusing on emerging districts and major transport hubs, we ensure our groups are always within minutes of the action, while securing long-term asset appreciation in Europe’s most dynamic gateway cities.

 • City center locations • Fringes of core city centre • Secondary locations in main gateway cities • Urban regeneration or upcoming trendy areas • Vicinity of urban amenities is a plus, not a must • Next to metro or tram stop (walking distance to strong transport hub) • Max. 15 minutes from city centres or main group demand drivers (music venues, conference and stadium) • Safe direct surrounding area and neighbourhood • Suitable to create an attractive lobby experience, preferrably at ground floor

Deal Types

Nellie Hotels is an owner-operator with strong preference to invest in the real estate (besides operating the hotels). We prefer working with local development partners to support the project execution. When needed we do have local development infrastructure in place in all our target cities. Nellie Hotels will be able to consider multiple deal structures of which: • Asset deals are preferred, although share deals would be considered • Freehold or long-term lease hold (>100years) • Turnkey or forward sale • Joint venture (majority stake for Nellie) • Development risk is acceptable without zoning risk • Hotel Management Agreement

Property Criteria

• Outdated office to convert* 4.500 - 12.000 sqm GFA • Hotels to be repositioned > 150 rooms • New build projects *with suitable zoning or very limited zoning risk

Location Criteria

We target high-potential urban locations that balance accessibility with value. By focusing on emerging districts and major transport hubs, we ensure our groups are always within minutes of the action, while securing long-term asset appreciation in Europe’s most dynamic gateway cities.

 • City center locations • Fringes of core city centre • Secondary locations in main gateway cities • Urban regeneration or upcoming trendy areas • Vicinity of urban amenities is a plus, not a must • Next to metro or tram stop (walking distance to strong transport hub) • Max. 15 minutes from city centres or main group demand drivers (music venues, conference and stadium) • Safe direct surrounding area and neighbourhood • Suitable to create an attractive lobby experience, preferrably at ground floor

Deal Types

Nellie Hotels is an owner-operator with strong preference to invest in the real estate (besides operating the hotels). We prefer working with local development partners to support the project execution. When needed we do have local development infrastructure in place in all our target cities. Nellie Hotels will be able to consider multiple deal structures of which: • Asset deals are preferred, although share deals would be considered • Freehold or long-term lease hold (>100years) • Turnkey or forward sale • Joint venture (majority stake for Nellie) • Development risk is acceptable without zoning risk • Hotel Management Agreement

Target Cities

London

Paris

Amsterdam

Rome

Copenhagen

Madrid

Barcelona

Berlin

Dublin

Lisbon

Munich

Stockholm

Vienna

Paris

London

Rome

Copenhagen

Barcalona

Madrid

Lisbon

Milan

Vienna

Berlin

Stockholm

Amsterdam

Munich

Dublin

Target Cities

London

Paris

Amsterdam

Rome

Copenhagen

Madrid

Barcelona

Berlin

Dublin

Lisbon

Munich

Stockholm

Vienna

Paris

London

Rome

Copenhagen

Barcalona

Madrid

Lisbon

Milan

Vienna

Berlin

Stockholm

Amsterdam

Munich

Dublin

About us

Nellie’s founding team, Mata Capital and a group of long-lasting local partners, have formed a strong entrepreneurial partnership built on shared values and a with common vision: to create the next category leader in the lifestyle group hotels segment. A concept that is both simple and long overdue, yet still absent from today’s hospitality landscape.

Nellie's
founding team

European Lifestyle Hotel Platform

European Lifestyle Hotel Platform

European Lifestyle Hotel Platform

Klaas van Lookeren Campagne 

Co-founder and former CEO of citizenM and Spaces, with 30+ years of experience in hospitality and platform scaling, and a track record of building 40+ hotels worldwide.

Klaas van Lookeren Campagne 

Co-founder and former CEO of citizenM and Spaces, with 30+ years of experience in hospitality and platform scaling, and a track record of building 40+ hotels worldwide.

Klaas van Lookeren Campagne 

Co-founder and former CEO of citizenM and Spaces, with 30+ years of experience in hospitality and platform scaling, and a track record of building 40+ hotels worldwide.

Meindert-Jan Tjoeng

Former Managing Director Development & Investment for citizenM, with 13+ years of experience in hospitality development and investment, leading the citizenM hotel roll-out globally.

Meindert-Jan Tjoeng

Former Managing Director Development & Investment for citizenM, with 13+ years of experience in hospitality development and investment, leading the citizenM hotel roll-out globally.

Meindert-Jan Tjoeng

Former Managing Director Development & Investment for citizenM, with 13+ years of experience in hospitality development and investment, leading the citizenM hotel roll-out globally.

Frederique Keuning

Creative Director for high-growth hospitality and workspace brands, with 15+ years of experience in design, branding, and guest experience, and a track record of co-founding and scaling Spaces globally.

Frederique Keuning

Creative Director for high-growth hospitality and workspace brands, with 15+ years of experience in design, branding, and guest experience, and a track record of co-founding and scaling Spaces globally.

Frederique Keuning

Creative Director for high-growth hospitality and workspace brands, with 15+ years of experience in design, branding, and guest experience, and a track record of co-founding and scaling Spaces globally.

Laurent Martin

With 30+ years in real estate and hospitality investment across Europe, formerly at Siemens KAG, UBS, and Crescendo Real Estate, and co-led the expansion of citizenM.

Laurent Martin

With 30+ years in real estate and hospitality investment across Europe, formerly at Siemens KAG, UBS, and Crescendo Real Estate, and co-led the expansion of citizenM.

Laurent Martin

With 30+ years in real estate and hospitality investment across Europe, formerly at Siemens KAG, UBS, and Crescendo Real Estate, and co-led the expansion of citizenM.

Mata
capital

Partner

Partner

Partner

Real Estate Investor

Real Estate Investor

Real Estate Investor

Mata Capital is an independent private equity real estate investor, founded in October 2015 and owned by Jean-Baptiste Pracca and his partners. The firm has built a pan-European investment platform with offices in Paris, Lyon and Hamburg, and currently operates primarily across France and Germany.



Mata Capital manages approximately €2.4 billion in assets across the main real estate sectors, including office, retail, residential, industrial and hospitality. Its investment strategies focus on core-plus and value-add profiles, with a long-term approach to value creation.

The organisation is structured around four business units: Portfolio & FundManagement, Asset Management, Investor Solutions and Operations, supported by a team of around 70 professionals. Mata Capital serves more than 30 institutional investors and over 1,500 private wealth investors, reflecting a diversified and stable investor base.

Visit website

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Better Space;
Better People

Creative Partner

Interior Architect

Better Space;
Better People

Creative Partner

Interior Architect

Better Space;
Better People

Creative Partner

Interior Architect

ACE
Agency

Creative Partner

Digital Marketing

ACE
Agency

Creative Partner

Digital Marketing

ACE
Agency

Creative Partner

Digital Marketing